How a UK Flooring Company Drove More Leads From Search with Digital Baraka
Discover how we transformed a UK flooring business from legacy methodology to modern success.
Project Overview
A traditional flooring company in the UK relied on legacy marketing methods, such as word-of-mouth, street signs, and physical location visibility. With growing competition in the digital space, they found themselves losing market share. Without a website or online presence, they couldn’t tap into a broader audience searching for their services online.
The company faced challenges, including limited customer reach, a lack of visibility in local search results, and an inability to compete effectively in a tech-driven market. They approached Digital Baraka for a comprehensive digital strategy to modernize their marketing efforts.
Our solution was tailored to address their unique challenges by providing a full suite of services, including website design, SEO, and Google Maps optimization, to create a cohesive and impactful online presence.
Project Execution
The first step was building a user-friendly, responsive website that showcased their services, portfolio, and contact information. The website emphasized their quality offerings, making it easy for customers to learn about their expertise.
We then implemented a strategic SEO plan, optimizing the website for local keywords to ensure the company ranked high in search results. Google Business Profile optimization was a key part of this strategy, with detailed business information, engaging photos, and consistent updates to keep the profile relevant.
Finally, we worked on improving their Google Maps ranking to capture more local traffic. By integrating location-specific keywords and encouraging positive customer reviews, we secured top rankings in local searches, such as “flooring companies near me.”
Within six months, the company achieved significant milestones:
- 300% Increase in Website Traffic: The new website attracted a large number of visitors, with 80% being new customers.
- Top 3 Google Maps Ranking: The business appeared among the top results in local searches, significantly boosting visibility.
- 65% Increase in Local Leads: Inquiries and store visits rose sharply, driving steady growth.
- 40% Boost in Revenue: Enhanced digital visibility translated into higher sales and customer satisfaction.
Digital Baraka’s comprehensive approach transformed this traditional flooring company into a digitally competitive business, securing their market share and driving sustained growth.
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See what our clients have to say about their journey with Digital Baraka and the success we’ve helped them achieve.
