Smiling Brighter: Transforming a UK Dentistry’s Online Presence
Jul 6, 2023

Smiling Brighter: Transforming a UK Dentistry’s Online Presence

Digital Baraka boosted a UK dentistry's reach with SEO, web design, which resulted in 80% more appointments.

Smiling Brighter: Transforming a UK Dentistry’s Online Presence
Services
Web Design, Search Engine Optimization, Local SEO
Local Search Optimization
Platforms
Custom Website CMS, Google Business Profile
Results
Top 5
Local Google Rankings
Results
80%
Increase in Appointment Bookings

Project Overview

A family-owned dentistry clinic in the UK was struggling to attract new patients in a competitive local market. Without a professional website or optimized online presence, the clinic relied on traditional methods such as word-of-mouth referrals and local ads, which proved insufficient in a digitally driven era.

Key Challenges:

  • Poor online visibility, limiting reach and patient acquisition.
  • Reliance on outdated marketing methods like referrals and local ads.
  • Increased competition from digitally savvy clinics.

Project Execution

The first phase of the project involved designing a modern, responsive website tailored to the needs of potential patients.

Key Actions:

  • Developed a user-friendly website with service descriptions, a gallery, and an appointment booking system.
  • Implemented local SEO strategies targeting high-impact keywords like "family dentistry near me."
  • Optimized the clinic's Google Business Profile, including reviews, photos, and accurate contact details.

Project Results

Within six months of implementing the digital strategy, the clinic achieved measurable success:

  • 250% Increase in Website Traffic: The newly designed website attracted significantly more visitors, providing detailed information that encouraged engagement.
  • Top 5 Local Google Rankings: The clinic ranked prominently for local dentistry-related keywords, making it highly visible to potential patients.
  • 80% Increase in Appointment Bookings: Improved accessibility and streamlined booking processes led to a sharp rise in new patient sign-ups.
  • Enhanced Reputation: The clinic received an influx of positive Google reviews, further solidifying its position as a trusted local provider.

Digital Baraka’s expertise helped this dentistry transition from traditional methods to a powerful online presence, ensuring long-term growth and patient retention.

Smiling Brighter: Transforming a UK Dentistry’s Online Presence

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