Building Dreams: Digital Transformation for a UK Real Estate Construction Company
Learn how Digital Baraka turned a UK construction company’s website into a 71% lead-generating powerhouse.
Project Overview
A UK-based construction company known for delivering personalized solutions in construction, restoration, and energy consulting had a website that was merely a digital placeholder. While the company excelled at providing top-tier services, their online presence was failing to drive meaningful business growth.
Key Challenges:
- The website functioned as a basic online presence without driving traffic, leads, or revenue.
- Potential clients lacked trust and understanding of the company's unique value through the existing site.
- No digital strategy was in place to promote their services or capture qualified leads.
Project Execution
Digital Baraka worked to transform the company’s underperforming website into a powerful tool for lead generation and revenue growth.
Key Actions:
- Website Redesign:
- Crafted a visually appealing website with the company’s unique branding and color scheme.
- Built intuitive navigation to ensure information was easy to find for prospective clients.
- Developed responsive design to ensure a seamless user experience across all devices.
- SEO Strategy:
- Optimized website content and ads for high-value keywords related to construction and restoration services.
- Created original, industry-specific content to boost search engine rankings and engage visitors.
- PPC Campaigns:
- Developed targeted pay-per-click campaigns to attract clients searching for construction and restoration services.
- Delivered detailed monthly reports, tracking content performance and adjusting strategies as needed.
- CRO Enhancements:
- Used heatmaps to analyze user behavior and optimize website layouts for better engagement.
- Improved call-to-action placements to increase inquiry submissions.
Project Results
The tailored digital marketing strategy delivered outstanding results:
- 43% Increase in Organic Traffic: SEO and content enhancements drove a significant rise in visitors to the website.
- 71% Growth in Contact Form Submissions: A polished, user-friendly design and strong calls-to-action boosted inquiries for services.
- Enhanced Brand Trust: The new website established the company as a reliable and professional leader in construction and restoration.
- Sustainable Growth: Detailed reports and collaborative strategy adjustments ensured long-term results and business growth.
By combining expert web design with data-driven SEO and PPC strategies, Digital Baraka helped this construction company turn its website into a key revenue generator, paving the way for sustained success in a competitive industry.
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